Dittman Wins 2015 IMA Circle of Excellence Award

Dittman Incentive Marketing recently announced that it has received the Incentive Marketing Association’s 2015 Circle of Excellence Award in partnership with WESCO Distribution for the VIP Passport Incentive Travel Program. The Circle of Excellence Award recognized the program as an outstanding example of a Dealer Distributor Incentive Program. WESCO partnered with Dittman to create and manage a unique travel experience for 900 guests on a Cruise of the Adriatic and Aegean Seas, and to the Pacific coast of Costa Rica. The VIP Passport program, which rewarded WESCOs customers for their loyalty to the brand, included one-of-a-kind excursions created specifically for WESCO winners. “The VIP program generated significant incremental revenue, with ROI in excess of 300%,” says Mike Ludwig, Vice President of Global Marketing and Sustainability at WESCO Distribution. “It also allowed us to connect more closely with our customers and reward them for their loyalty to WESCO.” More information at www.dittmanincentives.com