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Industry's Top Brand Publication Joins the Brand Media Coalition

Paul Hennessy, Publisher of Premium Incentive Products, supports the effort to educate the corporate marketplace on the power of brands as a media in business, events and promotional gifting, as well as rewards and recognition. 
 
Premium Incentive Products, the 12-year-old leading print publication covering the use of brands in incentive, recognition, promotional and gifting programs, has joined the Brand Media Coalition to help promote the value of using brands as a means of enhancing any type of program using non-cash gifts, rewards, or experiences. Click here for a profile on PIP’s services.  
 
The Brand Media Coalition’s concept of using brands as a medium to help support communications and strengthen emotional connections is a result of a meta-analysis of research conducted over two decades or more indicating that brands tell a story that other brands can use to tell their own stories in gifting, experiential and reward programs, explains Bruce Bolger, founder of the Brand Media Coalition. “With PIP’s highly qualified circulation of end-user organizations that use non-cash rewards in their internal and external engagement effort, as well as its well-recognized support for initiatives that advance the strategic and scientific use of reward, recognition and gifting programs, PIP is an ideal partner, and we look forward to working with its editorial and advertising team on efforts to educate its readership on the unique storytelling capabilities of properly selected brands.” 
 
Paul Hennessy, who has over 30 years of experience in the business, explains: “Over the last couple of decades the industry has made a big investment in research on best practices that has demonstrated the impact of properly designed incentive, recognition and loyalty programs, but that came as no surprise to me given that so many companies continue to invest in these programs. What is exciting is this new concept that brands are in fact a medium that can help other companies tell their own stories. It’s another one of those truths that’s obvious and that many professionals instinctively do when they select rewards and gifts, but given the potential impact on long-term one-to-one relationships, I believe the concept of Brand Media requires a lot more attention by our end-user and industry readers.” 
 
The Brand Media Coalition program includes:
1) the Brand Media Guide that enables each brand and gift card in the marketplace to tell its story, brand personality, customer demographics, customization and personalization capabilities, and how to buy from experts;
2) the Brand Media Specialist program at the Enterprise Engagement Academy to enable professionals to learn specifically how to use non-cash rewards and brands to achieve the greatest, most measurable results; and 3) an educational outreach program to end-users through media such as PIP and promotional products distributor-related media to educate the marketplace on how to go beyond carrots and the use of brands as a medium to tell a more powerful story. 
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