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LaSalle Capital Acquires National Gift Card

In another sign of investment interest in the rewards and recognition space, Chicago-based private equity firm LaSalle Capital has purchased National Gift Card Corp (NGC). NGC serves the B2B loyalty, reward and incentive marketplace with over 500 physical and digital gift card brands across the U.S., Canada, UK and Europe. LaSalle announced that there are no planned changes with NGC’s core leadership team, or the core offering of services and products it currently provides to its clients and retail partners. This new ownership relationship reportedly provides NGC with additional talent support on its board, greater resources for its 5-year expansion planning and other key technology and operational items needed to continue enhancing its gift card fulfillment services and reward products. “We’re excited about the growth and strategic opportunities ahead of us with our new LaSalle partners,” says Adam Van Witzenburg, CEO of National Gift Card. “We have established the highest levels in quality, security, and capacity serving as the gift card engine for the world’s largest rewards and loyalty programs, and there’s even more we will do with LaSalle as we plan for our expansion.” For more information, go to www.ngc-group.com/lasalle-capital-acquires-national-gift-card-corp

 

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