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Maritz Selection for New President Underscores Focus on Science

Maritz Motivation Solutions has reached outside the industry for its new President to replace John MacArthur, who left that position earlier this year. Reflecting the company’s apparent focus on behavioral science, new President Drew Carter was a Managing Director at Alix Partners and co-founder of the firm’s digital division. According to the Maritz statement, he helped companies increase top- and bottom-line growth through data analytics. He also held executive positions with analytics software provider Opera Solutions, where he managed strategic consulting engagements, and with McAfee, where he was in charge of consumer products and the mobile security business line. “I am excited that Drew is joining us to lead the Maritz Motivation Solutions team,” says Chairman and CEO Steve Maritz. “He is a skilled business leader with a long and successful career advising companies and implementing growth strategies to navigate disruption and change. Drew’s background in analytics, loyalty and sales growth makes him uniquely positioned to lead the business and enhance the solutions we provide clients.” For more on recent changes at Maritz, click here.  
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