People Power Brands, Brands Power People Theme of New EEA Zoom Shows

Launching Aug. 13, 1 pm ET, these new practical monthly virtual education programs bring together organizational practitioners and expert solution providers to discuss process design and measurement in key areas of sales and non-sales employee, distribution partner, and customer engagement, followed by the stories of featured brands; the essence of their success, and how organizations can use those brand stories to better tell their own through incentive, recognition, loyalty, event, surprise and delight promotions and corporate amenities and experiences. Scroll down for a schedule of upcoming shows as well as for links of recordings of past shows.

People power brands, and brands power people. That’s the theme of new Enterprise Engagement Alliance monthly two-part zoom shows on practical process design and brand media, launching Aug. 13 at 1 pm ET. Sponsored by the Brand Media Coalition at BrandMediaCoalition.com, these are part of a new Enterprise Engagement Alliance series of learning sessions and dialog with experts focused both on the C-suite and tactical practitioners of internal and external engagement efforts across the enterprise.

 

Based on the need for virtual and on-demand learning in program design and brand media, the shows are hosted and moderated by Enterprise Engagement Alliance and Brand Media Coalition founder Bruce Bolger; Allan Schweyer, EEA Academic Advisor, and Chief Academic Advisor to the Incentive Research Foundation; Barb Hendrickson, President, Visible Communications LLC and co-author of the Incentive Marketing Association’s Principles of Results-Based Incentive Program Design; and Todd Hanson, President, Catalyst Performance Group, a leading Business Operating System and ROI of Engagement certified expert.

 

Each month, based on the topic, guest expert panelists include corporate practitioners, solution providers, and academics. See below for the preliminary schedule of topics and speakers. Topics include key types of engagement strategies for sales and non-sales employees; customers; distribution and supply chain partners, communities, volunteers, or any stakeholder. The last portion of each program will share the stories of three well-known brands; what made them succeed, and how organizations can use those stories in their own gifting and promotions. 

 

Provide both end-user and solution-provider attendees useful information they can apply to:

• Enhance process design, brand story-telling, and program results to engage sales and non-sales employees, customers, distribution and supply chain partners, communities, volunteers, constituents and more, through effective process design and measurement.

• Learn about the story-telling and lesson-learning power of Brand Media and how to incorporate these brands stories into practical and measurable engagement efforts.

 

Note that speakers and topics are subject to change. All programs are recorded an available on demand.

 

Aug. 13, 1 pm ET US--Available Now on the EEA Enterprise Engagement and Human Capital Management Youtube Channel

Program: The Art of Brand Media, Experiences, and Surprise and Delight

Experts: John Geysen, Product Marketing Manager, HMI Performance Incentives; Cary Goldman, Director, National Accounts; 1-800FLOWERS.COM; Cyndi Pereira, Barb Hendrickson; Visible Communications, and co-author of the “Principles of Results-Based Program Design,” published by the Incentive Marketing Association; and Marc Matthews, CEO and Founder, Pulse Experiential.

Brand stories: 1800Flowers.com, Omaha Steaks, Pulse Experiential. 
 

 

Sept. 25, 1 pm ET US

Program: Sales Incentives Effective Design

Experts:  Allan Schweyer, EEA Curriculum Director and IRF Chief Academic Advisor; Todd Hanson, President, Catalyst Performance Group, and ROI measurement specialist, and Lincoln Smith, Chief Strategy Officer, HMI Performance and Incentives. 

Brand stories: Weber, Callaway, and Alex & Ani. With guest brand expert Kevin J. Kolman, M.S., Weber Head Grill Master, Weber-Stephen Products LLC
Register here

 

Oct. 22, 1 pm ET US

Program: Employee Engagement Effective Practices

Experts: Mike Anderson, CEO, Cultural Transportation and former CHRO for the US Department of Housing and Urban Development; Al Cini, CEO Founder, BCAT Brand Alignment; Peter Goldberger, Senior Partner, Incentive Team, and Todd Hanson, President, Catalyst Performance Group. 

Brand stories: Bulova, Samsung, TaylorMade. With guest brand expert Ryan DeGrand, Principal, Pro Am. 
Register here

 

Nov. 19, 1 pm ET US

Business Gifting and Branded Currency

Experts : Barb Hendrickson; Visible Communications, and co-author of the “Principles of Results-Based Program Design,” published by the Incentive Marketing Association; Earl Hurd, a “surprise and delight” expert; Guy Achtzehn, President MSG Promotions. 

Brand stories: Tourneau, JBL, Ugg.  With guest brand experts Andy Finn, Vice President, Corporate Sales, Tourneau; Ree Wysong, President, Luxury Brands. 
Registration opens shortly

 

Dec. 10, 1 pm ET US (was Dec. 9) 

Program: Dealer and B2B Loyalty Trends, 

Experts: Jerry Klein, Co-Founder, Animategp, a ROI measurement company:  Allan Schweyer, EEA Curriculum Director and IRF Chief Academic Advisor; and Todd Hanson, President, Catalyst Performance Group. 

Brand stories: Crutchfield, Yeti, Ray-Ban. With Will Crutchfield, Manager, Business Sales and Development. 

Registration opens shortly