The leader in one-on-one meetings in the promotional distributors field has joined forces with the Brand Media Coalition, a division of the Enterprise Engagement Alliance, to help the nation’s top distributors profit from the rapid growth of business gifting, rewards and recognition, engagement technologies, promotions, and corporate amenities. The first 2022 one-on-one event is set for March 20-23 at the Tapatio Hilton Resort, Phoenix AZ.
To address the growing need for top distributors to provide a broad range of brands, gift cards and engagement solutions to their clients, EME Meetings is launching the EME Brand Engagement event in conjunction with the Brand Media Coalition. The BMC is a community and a marketplace of leading brands that includes the RRN media platform at RewardsRecognitionNetwork.com and the BrandMediaCoalition.com complete concierge service and resource center for promotional consultants and others seeking to sell or use brands and technologies for rewards, recognition, promotions, amenities, wellness safety, as well as other engagement services.
Says Mary Anne Comotto, Principal of Partners for Incentives, a leading incentive company that focuses specifically on supporting distributors and whose company is both an exhibitor in current EME events as well as a founding Preferred Vendor in the Brand Media Coalition, “I believe this is an exciting opportunity for our industry to help develop a large and professional new distribution channel by marrying the highly qualified audience of EME Events with the complete information, learning and support program of the Brand Media Coalition to help educate and support distributors.”
EME Meetings was founded by Eric Taras in 2007 to bring together leading suppliers with the top 5% of distributors for one-on-one meetings and other shared experiences on resort properties to ensure meaningful conversations. EME Meetings are considered the “gold standard” of one-on-one meetings events in the promotional products business, says Bruce Bolger, founder of the Brand Media Coalition, a division of the Enterprise Engagement Alliance, which promotes the use of brands and related services and technologies in all aspects of engagement across the enterprise. TheEEA.org is a think tank, outreach, and advisory services promoting the implementation of Stakeholder Management.
The first EME Brand Engagement one-on-one event will take place March 20–23 at the Tapatio Hilton Resort, Phoenix, AZ. More events will be launched in 2022 and beyond based on demand. “We can produce as many events as the market demands,” says Lauren Fox, Vice President of EME Events. “The format is designed for carefully selected promotional products sales leaders seeking to have the opportunity to participate in a series of top-level conversations with leading suppliers and colleagues at desirable resorts in which attendees share experiences in high level meetings.”
Exhibitors are selected to ensure that there are leaders in each of the key categories of brand engagement, including brands and gift cards in popular categories such apparel, time pieces, sporting goods, electronics, housewares, health and beauty, travel gear, etc., as well as master fulfillment companies, event gifting, engagement and gifting technology, and related services.
The carefully vetted attendees by EME receive regular pre-event education opportunities through the EME Brand Engagement e-newsletter with links to articles and a growing library of videos so that they come prepared for the high-level one-on-one meetings. Three to four weeks in advance of each event, exhibitors receive detailed profiles on each attendee, Fox says.
EME launched the first one on-to-one suite meeting event in the promotional products industry 14 years ago. According to Fox, its continued success is based on a rigorous approach that it has upheld to this day to identify the top 5% of distributors large and sophisticated enough to benefit from having one-on-one meetings with top suppliers representing the best in key product categories.
“Never has there been a greater demand for strategies to engage employees, customers, donors, volunteers, or other key stakeholders, nor for distributors to become promotional consultants to help clients address these needs,” says Bolger. “EME Events, the promotional products industry’s first and most exclusive one-on-one in suite private meetings, is the ideal organization with which to partner to create a national marketplace for top promotional consultants helping organizations of all kinds address business gifting, rewards, recognition, and promotional needs using brands, gift cards, and related technologies and services.”
Echoes Fox, “We have talked with a lot of our distributors, and we have found unprecedented interest in looking at brands and related services to add value to their clients.”
The fully integrated 365-day-year EME Events and Brand Media Coalition education program will include the EME Brand Engagement events, which will include unique expert-led town hall conversations with attendees and exhibitors--rather than lectures and panels—to share experiences on how to tap this new growing market.
EME’s elite community of the nation’s leading distributors will become enrolled in the BrandMediaCoalition.com’s Brand Specialist program, which includes: a concierge buying service to help rapidly find the right solutions; a bi-monthly newsletter with quick tips, ideas, and new products; a completely 24/7 on-demand learning platform covering all aspects of brands, gift cards, fulfillment, technology, and more, and other special benefits to be announced shortly.
“EME’s distributor network encompasses the top producers in the promotional products industry who are already working with many awards and incentive companies. Employee engagement is the largest growing segment and these top tier producers are excited and eager to learn how to tap in and increase sales and develop relationships with these brand incentive companies,” says Fox.
Explains Fox, “Our community will enjoy the many benefits of the membership in the EME Brand Media Coalition program.” These services include a year-round concierge service to quickly locate the right solutions or information; guidance on client sales presentations if helpful; opportunities for certifications in program design; customizable marketing materials to use with their prospects and clients, and an optional free listing in the BrandMediaCoalition.com online directory of promotional consultants. The membership includes a bi-monthly Brand Engagement e-newsletter with the latest news, research, insights and new products and services.
To Bolger, Founder of the Brand Media Coalition, “A primary mission of the Brand Media Coalition is to educate promotional consultants about the enormous opportunity to leverage their access at hundreds of thousands of organizations to broaden their solutions into all areas of engagement, starting with rewards and gifting. The EME Event clientele represents the right group with which to partner because of its focus on the top 5% of the marketplace. By providing a 365-day solution offering complete learning, sales, and marketing support for EME’s exclusive group, we will ensure that both our attendees and exhibitors benefit from our support throughout the year.”
Only Brand Specialists who meet the eligibility requirements of EME Events can qualify for an invitation to an EME one-on-one event, and no participant attends more than once every two years. Exhibitors are limited to no more than several per category per one-on-one event.
For More Information
Founder, The Enterprise Engagement Alliance
914-591-7600, ext. 230
Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement
A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level.
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification.
The EEA offers a complimentary course syllabus for educators.
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people. (123 pages, $15.99)
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
• The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
• C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement.
• Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
• Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.