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Brand Engagement Conference, June 18-20, Chicago: Toward the 'Frictionless Organization'

Leading sales, marketing and management experts at the “Frictionless Selling’ and ‘Enterprise Engagement in Action’ events will tell a story about a new type of customer-focused organization that enables and empowers all stakeholders to more efficiently deliver the brand promise and achieve organizational goals. The program and speakers offer a vision and practical tools attendees can bring back to their CEOs and colleagues to hit the refresh button on the current ad hoc approach to brand engagement and enablement across the enterprise—customers, employees, distribution partners, vendors, communities, investors and all other stakeholders.
 
The Sales 3.0 Conference and Enterprise Engagement Alliance have joined forces in an ongoing effort to educate leaders on the importance of engaging all stakeholders in the advancement of organizational brand, mission, culture and objectives. Speakers include experts from almost every aspect of engagement across the enterprise, including CEOs. 
 
The program is ideal for Sales, Marketing, Human Resources Management and Solution-Providers at every level seeking to: 
Support the CEO and their organizations with a more systematic approach to achieving results through people across the enterprise.
Achieve greater ROI from coaching, assessment, communications, learning, community, rewards & recognition, analytics and other tactics used to engage people.
Be among the first to achieve formal training and certification in the emerging field of Enterprise Engagement and ISO 10018 Quality People Management principles.
Become your organization’s Brand Engagement Officer or advocate. 
Meet solution-providers who can help your organization profit from a systematic approach to engagement.  
Develop new markets as a full-service or tactical engagement solution-provider. 
 

Address the Failure of Current Engagement Efforts

According to Bruce Bolger, Founder of the Enterprise Engagement Alliance, the mission of the three-day education and information-sharing event, is to provide practical solutions on a cutting-edge topic covered nowhere else: why over 10 years of talk about engagement has yielded no concrete, measurable results, and how to address the need for a CEO-led strategic and systematic approach to engaging all people across the enterprise. “Investors, ISO standards, and even politicians and regulators are discussing the need for an enterprise approach to engagement,” says Bolger. “This is the only program that directly addresses this cutting-edge topic.”
 

Profit From Enterprise Engagement

Explains Gerhard Gschwandtner, Founder and CEO of Selling Power:“At our most recent program at the Sales 3.0 Conference in San Francisco, we could see that the issue of having an enterprise approach to sales engagement and enablement is of critical importance. At great companies, sales is an organization-wide issue. All salespeople, distribution partners, vendors and communities can be brand ambassadors and energetically support external and internal customers. Enterprise Engagement connects the dots between the promises made in sales and marketing to all the people who must deliver them. This education program is a natural marriage.” 
 

Speakers From All Areas of Engagement

Across the two programs, experts from all areas of management share perspectives on sales and organizational engagement and enablement, including: 
Cynthia Barnes
Founder and CEO
National Association of Women Sales Professionals


  Jillian Blackwell
Microsoft Service Executive
Department of Defense, Army/Navy


  Kevin Higgins
CEO, DoubleDigit Sales
and author of Engage Me

  Russ Walker
Senior Vice President, Sales Operations and
Enablement Merrill Corporation


  Bruce Bolger
Founder of the Enterprise Engagement Alliance
co-author of Enterprise Engagement: The Roadmap.


  Dr. Ron McKinley and Lee S. Webster
co-founders of the International Center for Enterprise Engagement
ISO 10018 Certification


  Todd Hanson
The Engagement Agency, and chief consultant to the Enterprise Engagement Operating System used to support ISO Annex SL compliant engagement efforts.
 

Who Should Attend

Ideal for Sales, Marketing, Human Resources Management and Solution-Providers at every level seeking to: 
Support the CEO and their organizations with a more systematic approach to achieving results through people across the enterprise.
Achieve greater ROI from coaching, assessment, communications, learning, community, rewards & recognition, analytics and other tactics used to engage people.
Be among the first to achieve formal training and certification in the emerging field of Enterprise Engagement and ISO 10018 Quality People Management principles.
Become your organization’s Brand Engagement Officer or advocate. 
Meet solution-providers who can help your organization profit from a systematic approach to engagement.  
Develop new markets as a full-service or tactical engagement solution-provider. 
 
The cost for the two combined programs is $750–more than a 50% savings. Otherwise, people can attend the Enterprise Engagement Alliance’s ‘Enterprise Engagement in Action’ program only on June 20 for a crash course on Enterprise Engagement and ISO 10018 standards: $350 for Enterprise Engagement Alliance members; $550 for nonmembers.
 
For more information, contact:
Bruce Bolger
914-591-7600, ext. 230
Bolger@TheEEA.org
 
 
You Must Register Here to Take Advantage of These Savings   

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
 
  • Profit from a new systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
Live Education: The Brand Engagement Conference, June 18-20, 2019, Chicago, in conjunction with the Selling Power Sales 3.0 Conference. Learn a breakthrough, practical approach to enhance performance and stakeholder experiences at Selling Power's Sales 3.0 Conference, "Frictionless Selling," June 18-19, and "Enterprise Engagement in Action," June 20, at the Drake Hotel. Register now

In Print: Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
 
Online: The Enterprise Engagement Academy at EEA.tmlu.org, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on Coggno.com.
5-minute Audiopedia summary of the Enterprise Engagement field.
 
Services: The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
 
Enterprise Engagement Resources
  • Alton Lane experiential gifting
  • Canon

  • 2019 BMS certification
  • 2019 EEA certification
  • LowerMyShowCosts.com