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BrandMediaCoalition.com Offers Portal to Brand Media Resources

The Brand Media Coalition aims to educate organizations about the power of brands for business, event, and promotional gifting, as well as rewards and recognition, to tens of thousands of promotional products distributors now receptive to selling brands and gift cards.
 
brand media coalitionThe Brand Media Coalition was founded on a simple premise: Brands tell a powerful story for business, event, and promotional gifts, as well as rewards and recognition that almost any organization can benefit from and that promotional products distributors and related resellers can benefit by understanding how each brand tells a different story for a different audience. 
 
According to Bruce Bolger, President of the Enterprise Engagement Alliance, which manages the Brand Media Coalition on behalf of a growing number of supplier sponsors, “After 30 years of outreach effort supporting the use of rewards and recognition, no one in this industry can yet go to a social gathering and say what they do without people acting surprised that such a business exists. Now that promotional products distributors and their customers have awoken to the power of brands for gifting, it’s a big opportunity for brands to greatly expand their share of the $20 billion promotional products market. In equal measure, it’s an opportunity for distributors to apply their expertise in product selection to brand curation for gifting and experiences and to enhance their own value proposition to clients.”
 
Observes Bolger, “The industry has tried since the 1990s to educate distributors on the use of incentive, recognition, and loyalty programs, and this business might make sense for up to 10% of them. The use of brands in gifting makes sense for 100% of them, because it’s a natural for them to extend their expertise in selecting products into selecting brands and helping clients tell better stories through them in gifting and award programs.”
 
The BrandMediaCoalition.com features include:
  • The first-ever Brand Media Guide designed to make it easier for merchandisers of gifts, incentives, recognition, and loyalty, etc. to more carefully curate brands for each audience, better tell their stories in program marketing, and source brands and gift cards from the master fulfillment wholesalers best able to maximize the reward experience and provide the best pricing.
  • The free Brand Media Specialist program for anyone involved with the sales or procurement for brands seeking to get access to the latest research, how-to information, and to receive special offers, referral fees, discounts, commissions, and other benefits from participating coalition members, which consist of multiple master fulfillment companies representing almost every leading brand in the world.
  • The Brand Media Specialist certification for those distributors and other solution providers wishing to demonstrate their commitment to scientific use of brands and non-cash rewards in business, event, and promotional gifting, as well as rewards and recognition. Details on this updated program will be announced shortly. 
The Brand Media Coalition will be marketed through key promotional products e-media and events. 
 
Explains Ed Hearne, Director of Client Success at Harco Incentives, one of the founding sponsors, “The Brand Media concept not only helps our clients realize positive impact from their merchandise gifting and reward programs, it also elevates the respect they receive from their clients as  Brand experts.  Brand experts go above and beyond the retail experience, providing expertise and analytics to make better informed decisions and experiences.” 
 
For More Information 
Bruce Bolger
Bolger@TheEEA.org
914-591-7600, ext. 230 
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Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career

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Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. 2019 Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
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Online:  
•  10-minute short course: click here for a 10-minute introduction to Enterprise
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Services: 
•  The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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