Yeti, GoPro Join Brand Coalition with Powerful Stories

The Brand Media Coalition portal provides the only source of information about the stories of the most popular brands. It also provides increasingly meaningful interest in buyer interests, based now on over 1,200 unique B2B visits a month, Visits dropped sharply starting March 6, pretty much marking the start of the Covid-19 stock market crash and dramatic escalation of alerts, and it only began to show some recovery by March 12.

Read the Brand Media profiles of Yeti and GoPro to learn why both brands literally transformed their categories. Beyond the watch and apparel brands, Yeti is one of the first to prove that companies will pay big multiples to have their logos on prestigious brands. Besides dominating its category for action-oriented people, GoPro also tells a story about the importance of authenticity. Profiles on Instant Pot and The North Face are coming soon, thanks to the sponsorship of Premco, a leading master fulfillment company near Denver. The Omaha Steaks brand has joined offering of industry-leading information support platform for its industry partners.

The Brand Media Coalition at BrandMediaCoalition.com has created the first “brands bible” telling the story of the world’s leading brands active in the corporate business, event, promotional gift, amenities, and rewards and recognition business. Here are the most viewed brands and fulfillment companies in February versus January.

Rankings February Vs. January

1. Ray-Ban, Weber

2. Pulse Experiential, Pulse Experiential

3. Yeti, Weber

4. Weber, Bose

5. Bose, National Gift Card

6. Links Unlimited, National Gift Card

7. 1-800Flowers.com, Links Unlimited

8. Just Rewards Sports Package, Ugg

9. Ugg, Just Rewards Sports

10. Alex and Ani, Cuisinart

11. Cuisinart, Alex and Ani

12. Alton Lane, Ugg

13. Castle Merchandising, Castle Merchandising

14. Taylormade, Bulova

15. Bulova, Tourneau

16. Crutchfield, Fujifilm

17. Montblanc, Taylormade

18. Tourneau, Amazon

19. Amazon, GGI WW Luxury Brands

20. Montblanc, Montblanc

21. Callaway, Oakley

22. Fuji, Harco Incentives

23. JBL, Alton Lane

24. Travel and Transport Loyalty, Callaway Golf

25. Bulova, Sony

For More Information

Bruce Bolger

Bolger@TheICEE.org

Tel. 914-262-2322

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Education:

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• ISO 30414, officially known as Human Capital Internal and External Guidelines, which provide a voluntary framework for the tracking, use of, and sharing of appropriate human capital metrics for the purpose of making better organizational decisions and disclosures to stakeholders. It was published in 2019.

• ISO 10018, officially known as Quality Management—Guidelines on People Involvement and Competence. It was published in 2015 to help organization apply to people management the same principles that have significantly improved quality management.

Click here for more information.

Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.

Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.

In Print:

Enterprise Engagement for CEOs:The Little Blue Book for People-Centric Capitalists
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people. (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)

Online:
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.

Services:
•  The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement.
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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