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Here is news from throughout the world of rewards recognition, including research, company news, mergers and acquistitions, etc.

Can APIs Restore the Power of Brands in the IRR Business?

Published: Feb 18, 2026

For decades, merchandise was central to incentive, rewards, and recognition (IRR) programs, but starting in the 2000s outdated catalog systems restricted the use of brands as it became impossible to offer the latest and greatest. This in turn led to the rise of gift cards such that only a few brands remain actively engaged in the IRR business. Ironically, the popularity of brands and the real-time possibilities of API (real-time electronic connections) can help brands more easily tap the corporate market and for solution providers and their customers once again to effectively tap the story-telling power of brands. ... [ read more ]


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