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1-800-FLOWERS.COM Launches Hero SmartGift Platform

The new “Hero intelligent enterprise engagement and gifting platform,” powered by SmartGift, will be integrated into the dynamic 1-800-FLOWERS.COM, Inc. corporate gifting website to help business customers create a culture of recognition, appreciation, and engagement, the company announces. 
With its enormous base of business and reseller customers in corporate America, 1-800-FLOWERS.COM has announced the launch of new platforms to automate and track gifting for events, occasions, recognition, and more that could have significant reach. 
1-800-FLOWERS.COM, Inc. says the new platform enables organizations to:
  • Increase engagement at virtual or In-person events. Using an “innovative Gift Tray feature, business customers can send meeting participants a gift to enjoy during, or as a follow up to, conferences, workshops, and more, through one convenient link.” This link, which can be shared on the organization’s channel of choice, including Slack, Microsoft Teams, Google Meets, Zoom, and others, makes it easy to engage multiple recipients without the need of a physical address, the company says.
  • Automate large-scale recognition programs: Automated systems enable business customers to easily identify important gifting occasions (i.e. birthdays, work anniversaries, etc.) and create rules to ensure associates and clients feel recognized and appreciated year after year, the company reports.
  • Seamlessly execute one-to-many gifting: A new campaign management functionality “makes one-to-many gifting quick and easy, without the need for a physical address” by enabling the recipient to designate the address to use for shipping.
  • Easily measure engagement efforts: The company says business customers can access engagement metrics that allow them to see who has been sent a gift, who accepted, what they accepted, and more, all through one comprehensive dashboard. 
The company says that this new service establishes 1-800-FLOWERS.COM, Inc.’s commitment “to providing engagement-as-a-service to organizations and helping them build meaningful professional relationships.”
This includes access to thousands of gifting options, including Harry & David®, PersonalizationMall.com®, 1-800-Flowers.com®, Cheryl’s Cookies®, and Wolferman's Bakery®, as well as same-day delivery and address-less shipping capabilities, customization offerings, white-glove service, gifting expertise, and more, the company reports.
“The rapid shift to remote work as more organizations adopt hybrid work policies, has amplified the need for companies to develop stronger and more meaningful professional relationships with employees and clients,” says Chris McCann, CEO, 1-800-FLOWERS.COM, Inc. “As we constantly look to solve more of our business customers’ gifting and engagement needs, we worked with SmartGift to develop and deeply integrate Hero into our existing portal, providing an engagement-as-a-service offering that helps human resource professionals, managers, and leaders achieve their rewards and recognition goals. What’s resulted is a comprehensive destination for engaging the workforce of today and tomorrow. With the ability to track campaigns, measure success, and provide recommendations for future efforts, we’re helping organizations maximize their investment in their teams.”
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Brand Media and Enterprise Engagement 

A complete learning, certification, and information program and a course syllabus for educators.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
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