How to

With estimated annual expenditures in the tens of billions of dollars in the U.S. alone, corporate gift giving is serious business. As part of a well-planned process, gift-giving can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business or it can backfire with negative, even publicly shared consequences or worse. ... [ read more ]

Does your CEO and CMO know that organizations spend $50 billion or more on brands for use in business, event, and promotional gifting, rewards and recognition programs that provide invaluable brand exposure and incremental business that most brands consistently overlook or undervalue. ... [ read more ]

This handbook is for Brand Media Specialists seeking to unleash the power of brands for business, event and promotional gifting, as well as rewards, recognition, loyalty and fundraising. Part I is the Executive Summary, Part II provides extensive information for Brand Media practitioners and preparation for the Brand Media Specialist online certification test. ... [ read more ]

The current practice of charging for program design, implementation, and technology in the reward markup does everyone a disservice. ... [ read more ]

Over the last few years, the recognition field has seen a significant shift from traditional length-of-service awards to programs that focus on supporting critical organizational goals -- quality service to internal or external customers, participation in volunteer initiatives, a willingness to go the extra mile, etc. ... [ read more ]

In his book, Payoff: The Hidden Logic That Shapes Our Motivations, behavioral psychologist Dan Ariely details an experiment that pitted three motivators against each other. ... [ read more ]

The larger or more geographically spread out the organization, the greater the issues related to diversity. Beyond the regulatory and ethical obligations to recruit employees and market to customers... [ read more ]

Over the last decade, an unprecedented amount of research has been produced proving that perhaps the majority of incentive, recognition and loyalty programs fail to live up to best practices. That's not a problem, but rather an opportunity to profit from this research by designing and implementing programs that drive performance in a more measurable and sustainable way. ... [ read more ]

When it comes to incentives - particularly incentive travel programs and all the possibilities they offer - today's new market realities have totally changed the game ... [ read more ]

As the engagement field continues to progress, and organizations begin to absorb the considerable research demonstrating the benefits of personalizing and customizing rewards & recognition experiences, the role of the Master Fulfillment Company has never been greater. These are the wholesalers and drop-shipping companies that ... [ read more ]