How-to, research, and other insightful articles presented in order of date published.
Does your CEO and CMO know that organizations spend $176 billion or more on brands for use in business, event, and promotional gifting, rewards and recognition programs that provide invaluable brand exposure and incremental business that most brands consistently overlook or undervalue. ... [ read more ]
As part of its outreach effort for strategic people management, the Enterprise Engagement Alliance maintains two regularly updated libraries of links to information on the IRR (Incentive Rewards and Recognition) field and Stakeholder Engagement. ... [ read more ]
The world has changed but the pricing model for incentives, rewards, and recognition (IRR) has barely budged. If incentive and recognition companies are only being compensated for the rewards they fulfill, they will be unable to compete with retail or online-rewards platforms or merchandise and gift card master fulfillment companies. The appropriate pricing model compensates incentive and recognition companies, agencies, and advisory firms for the value they create, which should include enhanced stakeholder retention, productivity, quality, willingness to recommend, wellness, and safety, DEI effectiveness, etc.... [ read more ]
... [ read more ]
The labor shortage, high employee expectations and turnover, customer disloyalty, and the increasing focus on stakeholder management and human capital reporting are creating significant opportunities for the IRR (Incentive, Rewards, and Recognition) field. Given that the IRR field remains largely unknown outside of the trade, the big question is: who will be the beneficiaries of this next period of growth?... [ read more ]
When comparing the Five Languages of Appreciation in the Workplace, it's easy to see that employees overwhelmingly don't choose tangible rewards as the primary way they want to be shown appreciation. Only 6% of employees identify tangible gifts as their primary language of appreciation, according to extensive surveys conducted by our company. And they also choose tangible gifts as their least valued language almost 70% of the time. That doesn't mean your company should give up their use: just understand how best to use them. ... [ read more ]
With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.... [ read more ]
With estimated annual expenditures in the tens of billions of dollars in the U.S. alone, corporate gift giving is serious business. As part of a well-planned process, gift-giving can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business or it can backfire with negative, even publicly shared consequences or worse. ... [ read more ]
This handbook is for Brand Media Specialists seeking to unleash the power of brands for business, event and promotional gifting, as well as rewards, recognition, loyalty and fundraising. Part I is the Executive Summary, Part II provides extensive information for Brand Media practitioners and preparation for the Brand Media Specialist online certification test. ... [ read more ]
The current practice of charging for program design, implementation, and technology in the reward markup does everyone a disservice. ... [ read more ]
