BMC Brand Media Profile: The Ray-Ban Story
This short video feature on the Ray-Ban brand for the corporate market is presented by the Brand Media Coalition of the Enterprise Engagement Alliance at TheEEA.org to help solution providers and their clients select the right brands and products for their own brand, culture, values, audience, and program objectives.
Links Unlimited Director of Sales Corey Wolfe is the guest on this Brand Media Coalition YouTube.com show specifically designed for solution providers and management in human resources, sales, marketing, fund-raising or in any part of business that involves the use of brands in gifting, rewards and recognition, promotions, and amenities.
Links Unlimited Director of Sales Corey Wolfe is the guest on this Brand Media Coalition YouTube.com show specifically designed for solution providers and management in human resources, sales, marketing, fund-raising or in any part of business that involves the use of brands in gifting, rewards and recognition, promotions, and amenities.
The short program covers the history, brand personality, buyer persona, demographics and customization and personalization opportunities.
The Ray-Ban brand was launched in 1937 with the introduction of a new green lens to eliminate the glare encountered by U.S. Army Air Corps pilots. After the war, the brand became a part of American popular culture when its Wayfarer model was worn by James Dean in “Rebel Without a Cause” and Audrey Hepburn in “Breakfast at Tiffany’s.” Later, Ray-Ban models would be worn by Robert De Niro in “Taxi Driver,” Peter Fonda in “Easy Rider,” Clint Eastwood in “Dirty Harry” and were favored by musicians Bob Dylan, Michael Jackson and Indie rocker Johnny Marr, among many others.
The brand rapidly became iconic with outdoors people. Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, seven-and-a-half decades after the first pairs of Ray-Ban Aviators helped U.S. pilots reach new heights, Ray-Ban remains an enduring classic.
Click here to listen to the short show.
For More Information
Corey Wolfe
Corporate Sales
866-465-4657
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Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
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International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification.
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10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
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Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
