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BMC Youtube Show: Pandemic Spurs Big Changes in Group Travel

The US demand for group motivational events is holding up surprisingly well, with programs already taking place this year, according to the panelists. The post-pandemic future looks like there will be an even greater  focus on experiences, interaction, and creativity.
 
It’s often said that the pandemic is speeding up trends that were already occurring. That’s what’s happening in the world of motivational events, according to the panelists in this 30-minute BMC Youtube Show, “Essentials in Motivational Travel.” 
 
Panelists are: Rick Garlick, Vice President, Magid, a management consulting firm, and Chief Research Officer, the Incentive Research Foundation; Stephen Cook, Owner, Lorandus Meetings & Communications; Jacque Salentine Busby, Chief Incentive Strategist, Luxe Incentives, and Kate Cardoso, Director, Strategic Services, HMI Performance Incentives

 

Key findings: 
The US motivational event business is picking up faster than the Canadian market, as the US market appears to be less risk adverse.
A greater focus on ROI and clarity of purpose over the last decade has helped hold up demand for group incentive travel better than occurred after the onset of the great recession in 2008. That said, there remains a significant need to educate organizations on the financial value of these programs, as the programs based on supporting organizational goals, rather than thank you programs, have stood up the best. 
Many companies moved group incentive trips to individual programs during 2020 rather than canceling the programs altogether.
Motivational events in the future will focus much more on flexibility, customization, personalization, and a reimaging of the conference experience to make it more interactive and focused on relationship building. 
The pandemic has reinforced the need to work with professional motivational event planners, as opposed to group-tour-oriented travel agents, because of the need for expertise in contract negotiations; creativity in site, venue, and experience selection; ability to manage hybrid live and virtual events, and other specific engagement tools. 
 
Panelists:
Rick Garlick, Vice President, Magid, a management consulting firm,and Chief Research Officer, the Incentive Research Foundation 
rgarlick@magid.com
 
Stephen Cook, Owner, Lorandus Meetings & Communications; 
stephen@lorandus.com
 
Jacque Salentine Busby, Chief Incentive Strategist, Luxe Incentives
jacque@luxeincentives.com
 
Kate Cardoso, Director, Strategic Services, HMI Performance Incentives. 
kcardoso@hmiaward.com

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