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EEA Launches Enterprise Engagement Education 2.0 to Power the S of ESG

The 12-year-old Enterprise Engagement Alliance education and certification program focusing on connecting employee engagement and the interests of all stakeholders to organizational success now includes the latest information on Securities and Exchange Commission, World Economic Forum human capital disclosure; other sustainability standards, and return-on-investment of engagement practices. Click here for information and to get started.
 
The Enterprise Engagement Alliance provides the first and only formal education program focused on the implementation of a strategic and systematic approach to the management and engagement of employees and the entire enterprise. This includes the use of readily accessible human capital management, metrics, and reporting strategies and the ROI-based design and use of engagement processes. Developed under the direction of both academic and business curriculum experts, with input from dozens of expert practitioners, Enterprise Engagement 2.0 also includes modules specifically designed for management in finance, marketing, and total rewards, and other areas of business. 
 
The field of Enterprise Engagement supports to “S” or Social elements of ESG (Environmental, Social, and Governance) management and Stakeholder Capitalism. 
 
Enterprise Engagement achieves better results for organizations and experiences for employees and other stakeholders than the current reactive, ad hoc, and little-measured approach by integrating and aligning processes that generally are siloed in many organizations. These include: branding, culture, and leadership development; assessment and feedback; coaching; communications in every media; learning; job design; collaboration and innovation; incentives and loyalty, rewards and recognition; human capital analytics, Enterprise Engagement technology, and more.
 

A Singular Focus on Human Capital Management, Measurement, and ROI of Engagement

No other education or certification program anywhere provides the foundation for a strategic and systematic approach to engaging employees and all stakeholders in a strategic and systematic way. This program also is unique in its focus on human capital management, measurement, analytics, and internal and external reporting consistent with ISO (International Organization for Standardization) standards.
 
Enterprise Engagement Alliance processes are consistent with the principles of Stakeholder Capitalism–a new approach to creating shareholder returns by creating value for all stakeholders–employees, customers, distribution and supply chain partners or any stakeholders. Enterprise Engagement is designed to engage employees in the organization’s brand, mission, and goals in a way that is aligned with the interests of customers, distribution and supply chain partners, communities, and other constituents.
 
Education preparation for Enterprise Engagement certification includes two books: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap, provided at no cost with EEA membership, as well as five decks and recorded webinar sessions covering:
  • The principles, economics, and framework of Enterprise Engagement; i.e., engaging employees and all stakeholders in the mission and goals of the organization.
  • The fundamentals of employee, customer, and distribution partner engagement, and their inter-relationship.
  • Human capital management and measurement fundamentals, including a review of ISO 30414 human capital reporting standards, the new World Economic Forum Stakeholder Capital metrics, and other reporting standards.
  • An overview of the return-on-investment measurement process for almost any type of engagement tactic, including incentives, loyalty, recognition, communications, learning, and more.
  • Case studies of strategic and tactical engagement strategies.
  • The Certified Engagement Practitioner demonstrates a thorough understanding of the principles of Enterprise Engagement and the concept of Stakeholder Capitalism by reading two books and demonstrating a firm grasp of the key principles in a one-hour video web interview.
  • The Advanced Engagement Practitioner certifies extensive experience and the ability to create a formal, measurable engagement strategy. The Advanced Practitioner designation requires the achievement of the CEP designation, a college degree or equivalent; at least three years of management or equivalent experience in engagement process design, as well as submission of a formal engagement plan explained in the curriculum.

Who Can Benefit

  • Management in finance, human resources, marketing, administration, and operations or anyone responsible for generating a return-on-investment on people management processes or who wish to bring greater value to the CEO.
  • Solution providers in any area of engagement seeking to expand their services and value to clients by providing ROI-based solutions aligned with organizational purpose and objectives and with other elements of the overall organization strategy. This can include management and employees in sales, marketing, planning and product management.
  • Academics seeking to educate their students on Stakeholder Capitalism principles and the “Social” elements of ESG (Environmental, Social, and Governance) principles.

Deliverables

  • A clear process for optimizing organizational performance that increases efficiencies and enhances stakeholder experiences.
  • An overview of the field of human capital management and measurement; the practical applications, and the link to financial objectives.
  • An understanding of human capital standards initiatives and their implication for business.
  • Modern ways to design return-on-investment based employee and other stakeholder engagement processes.
  • Practical ways to measure the return-on-investment of almost any engagement tactic.

Curriculum Advisors

The education was developed under the oversight of experts in business, economics, and academia. 
  • Allan Schweyer, Curriculum Director. A world-recognized leader in human capital economics; incentive, rewards, recognition, and engagement, he is President of TMLU, a workforce learning, management and research advisory firm, and Chief Academic Advisor for the Incentive Research Foundation.
  • Gary Rhoads, Academic Advisor. CEO of Xvoyant, a leading sales engagement company, and Professor Emeritus, Marketing and Entrepreneurship, Marriott Graduate School of Business, Brigham Young University. Before founding Xvoyant, he launched one of the first “enterprise engagement” companies, which was sold and is now known as MaritzCX.com.
  • Dave Bookbinder, Advisor, Finance. Senior Director of valuations at CFGI, Dave is a corporate finance executive with a focus on business, intellectual property, and human capital valuations. He is the author of a best-selling book about the impact of human capital on the valuation of a business enterprise called The NEW ROI: Return On Individuals.
  • Dr. Solange Charas, Advisor, Human Capital Management. CEO and founder of HCMoneyBall, a SaaS human capital measurement platform, and a human capital expert with 20+ years experience as consultant, practice leader, top corporate executive, and board director across all industry sectors. She is also adjunct professor at New York University, Columbia University and University of Southern California.
  • Alan Steinmetz, Advisor, Brand Marketing. Founder and CEO of Inward Consulting, he is a change management, marketing/advertising communications/branding executive who partners with C-suite and human resources leadership teams to develop strategic brand repositioning and corporate value propositions.
Click here to learn more and to get started. 

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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
Brand Media Resources
Brand Resources
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