EEA Youtube Show Highlights the New Role of Distributors in Brands and Engagement

This video on the Enterprise Engagement Alliance Youtube channel interviews a brand representative and two distributors on their growing role in the worlds of brands, rewards and recognition programs, and other engagement services.

Distributors at the front lines of selling brands, engagement and related services share their views on the role of distributors in a new show on the Enterprise Engagement Alliance Youtube channel.

“The Role of Distributors in Brands and Engagement” discusses how distributors are pivoting to offer new services because the promotional products business is probably never coming back to its former self, says Guy Achtzehn, President of the Marketing & Sales Group and the Promotional Bookstore, an incentive representatives firm. “Many distributors were hoping that the traditional business would come back and have been pounding and pounding the market, but it’s not going to come back in the same way.” Distributors, he says, need to be problem solvers and learn the process of “discovery” sales to understand the new needs of clients.

Points out Eric Pehrson, Promotional Problem Solver at Creative Studio Promotions, “Because distributors call on so many people in human resources, sales, and marketing management, there are opportunities for us to help clients solve many engagement issues beyond promotional products, including a wide variety of engagement solutions beyond even brands and engagement.”

Woody Kaye, President, CEO at Corporate Values, Inc., says he removed the product catalog from his CorporateValues.com web site because his role is to help clients find solutions particular to their needs, not compete with online services that are commoditizing the business. He says that more of his traditional gifting and promotional business involves brands, and that he has launched CVEngagement.com to help organizations address broader engagement needs, including surprise and delight and engagement technology, and other engagement solutions.

To Contact the Speakers

Guy Achtzehn

President of The Marketing & Sales Group, Inc and The Promotional BookStore

Woody Kaye

President, CEO at Corporate Values, Inc.; Branded Promotional Products; Brand Communication Solutions

Eric Pehrson

Promotional Problem Solver at Creative Studio Promotions

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Resources:
ESM at EnterpriseEngagement.org, an online trade publication founded in 2008 that features news, profiles, research, and more on the field of Enterprise Engagement, the implementation process for Stakeholder Engagement, and the EEXAdvisors.com buyer's guide and resource directory. This includes a comprehensive resource library on Stakeholder Capitalism, human capital management, measurement, and ROI of engagement.

RRN at RewardsRecognitionNetwork.com, an online trade publication founded in 1996 that features news, profiles, research and more on rewards, recognition, gifting and brand media, and the Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. This features a comprehensive resource library on brand media, rewards, recognition, incentives, gifting and more.

The Enterprise Engagement Alliance Human Capital Management and ROI of Engagement Youtube channel featuring one-hour and 30-minute panel discussions with experts on multiple topics on Stakeholder Capitalism, Human Capital Management reporting and measurement, and engagement tactics.

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For more information, contact Bruce Bolger at Bolger@TheICEE.org, 914-591-7600, ext. 230.

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