Fiservs Jen Brumley Elected IMA President
A Focus on Collaboration Across IMA
New Executive Leadership Team
Four New Directors Join the Board
Returning and Appointed Directors
Supporting a Broad Incentive Marketplace
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The Incentive Marketing Association has elected Jen Brumley, Director of Business Development—Third Party and Incentives/Rewards at Fiserv, as President of its 2026–2027 board. Brumley says her priorities include building stronger connections between the association’s Strategic Industry Groups and regional chapters, sustaining recent momentum and supporting IMA’s development as a more fully global organization. Click here for the formal announcement.
A Focus on Collaboration Across IMA
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Brumley has more than a decade of experience in the gift card, incentive and prepaid sectors. She began her career in the field with InComm in 2015, working with retailers, brands and partners on the growth of gift card and prepaid programs. She joined Fiserv in 2021 and currently works within its Gift Solutions organization, developing gift card and incentive solutions intended to support customer engagement, brand loyalty and business growth.Brumley has served on the IMA Board of Directors since 2021 and its executive board since 2022. She also has served on the Incentive Gift Card Coalition board since 2024. “As incoming president, I look forward to focusing on the continued growth and collaboration between our Chapters and Strategic Industry Groups,” Brumley says in the announcement.
She adds that the planned North America Chapter can help establish the IMA as a truly global organization, alongside its existing chapters serving Europe, Latin America, and the Middle East, Africa and Asia-Pacific regions.
New Executive Leadership Team
Oran Nevin of Workhuman has been elected Executive Vice President. Hollis Thornton, CPIM of Totus will serve as Vice President, while Karen Gray, CRP, PMP of O.C. Tanner has been elected treasurer.
Julie Barbier-Leblan, Founder and chief executive officer of Merit Incentives, will serve as Secretary. Brian Dodds, CRP, IP, Vice President of Sales at Dash Solutions, moves into the role of Past President after leading the IMA board during the 2025–2026 term. Dodds describes Brumley as a collaborative leader with a strong commitment to both the association and the broader incentive industry. “Under her and the 2026–2027 Board’s leadership, the IMA will continue to innovate, expand its global reach and create even greater value for our members”
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Four New Directors Join the Board
The IMA also elected four new members to its board of directors. They are Vince Chiofolo of Fluz; Agnes O’Connell; Tiffany Perry; and Alex Rogow of Virtual Incentives. Chiofolo has served as president of the Incentive & Engagement Solution Providers, an IMA Strategic Industry Group representing companies involved in incentive, loyalty, recognition, rewards and engagement solutions. Perry has been active in the IMA and Incentive Gift Card Coalition since 2022. She was elected to the IGCC board in 2025 and has served on several committees, including sponsorship, membership, education and diversity, equity, inclusion and belonging. Rogow leads the employee engagement practice at Virtual Incentives, where his work focuses on helping employee engagement platforms and agencies expand their reward and payment capabilities.
Returning and Appointed Directors
Returning and appointed directors are Ivory Alexander, MAS, Inc.; Yesha Bansal, Macy’s Inc.; Vera Barovska, Ovation Incentives; Kendyl Blanke, Card Compliant; Steve Bradbery, Savvy; Michael Donnelly, CPIM, Mike Donnelly Consulting; Kate Fabienke, CPIM, RepLink/The DataDirect Group; and Debbie Ghillino, The Incentive Company.
Also continuing are Grace Hanrehan, Alliance Marketing; Kimberly Huffman, CRP, VCA Animal Hospitals; Carl MacDonald, VIBE SMG; Cindy Mielke, CPIM, BHN and Tango; Jimena Pierdant, Cashwave; Lore Rincon, Continental Premium; Armineh Sarkissian, Applebee’s; Lincoln Smith, IP, Motivforce; Theresa Thomas, CPIM, Hinda Incentives; Todd Tomlin, IP, Memorii; and Sander Vessies, Giftomatic.
Supporting a Broad Incentive Marketplace
The IMA serves as an umbrella organization for multiple specialized industry groups, including the Incentive & Engagement Solution Providers, Incentive Gift Card Coalition, Incentive Merchandise To Reward & Appreciate, Incentive Travel Council and Recognition Professionals International.
Its international structure also includes IMA Europe, IMA Latin America and IMA Middle East, Africa and Asia Pacific.
According to the IMA announcement, the breadth of the new board reflects the increasingly interconnected nature of the incentive marketplace, bringing together representatives from gift cards, merchandise, recognition, incentive travel, technology, payments, retail brands and program solution providers. The opportunity for the incoming leadership team will be to turn that broad representation into greater marketplace visibility, practical education and evidence demonstrating how well-designed incentive, recognition, loyalty and engagement programs contribute to measurable business results.
Enterprise Engagement Alliance Services
Celebrating our 17th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
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- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
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Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
