GGI Launches Gated Transactional Site for IRR Industry

A national master fulfillment company has launched what may be the incentive, rewards, and recognition industry’s first comprehensive transactional site for qualified resellers using brands for incentive, rewards, recognition, and gifting programs.

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Luxury Brands, a division of Missouri-based GGI Worldwide, has launched a transactional site for resellers in the incentive, rewards, recognition, and

gifting business seeking to order samples or small quantities of products from leading brands for qualified programs. It is available only to vetted resellers, including promotional products distributors, incentive representatives, incentive, recognition, and loyalty companies and as a benefit to members of the incentive, rewards, and recognition industry only.

The store is available at Ggi.shopbmconline.com and features brands from GGI’s line of the ‘Best Brands Ever.’ Registrants must provide an ASI, PPAI, Brand Media Coalition membership number, and their Linkedin profile to have any orders processed and shipped.

Explains Ree Wysong, GGI Founder and CEO, “Our motto at GGI is ‘make it easy.’ The incentive industry is anything but. As a result, potential buyers haven’t even heard of our industry and buy at retail, because it’s easy. Every sale made at retail is a missed opportunity to educate businesses about the services our industry can provide to enhance the reward experience and program results."

Founded in 1993, GGI says it provides a complete range of high-end brands for the incentive, rewards, and recognition marketplace. This master fulfillment company sells almost exclusively through leading incentive, recognition, event, promotional and other marketing and related companies. See RRN: GGI Bridges Brands and Promotional Products.

The Brand Media Coalition division of the Enterprise Engagement Alliance launched the transactional platform as part of its outreach effort to help educate the business world on the power of brands and to provide a benefit for employees in the IRR (Incentive, Rewards, and Recognition) community and to help the IRR (incentive, rewards, and recognition) industry adapt to the digital age. The platform is available to all brands, master fulfillment companies and gift cards who wish to test gated, transactional sites.

These transactional sites are aimed at the vast majority of companies with sales of over $10 million that are only being reached by 60 or so incentive, recognition, and loyalty companies who are mostly focused on the top US corporations. They are designed to be used by resellers to help make it easier for buyers to make smaller transactions for gifting, sampling, or other ad hoc purposes or to get samples for larger purchasing decisions. The platforms can include gift codes to support ad-hoc gifting programs.

The Brand Media Coalition is dedicated to telling the story of brands in Incentive, Rewards, and Recognition (IRR) and related gifting and amenity programs. Click here to learn about the stories of about 40 leading brands and the master fulfillment companies that support them.

Says Bruce Bolger, Founder of the Brand Media Coalition, "While almost all industries have fully moved into the digital world, many of the players in the IRR business continue to rely on painfully outdated systems to process orders, meaning that it's much easier for many companies to simply buy at retail. In so doing, their corporate customers do not get the benefit of the considerable industry expertise and support services not available at retail."

For Information About GGI

Ree Wysong, Founder
GGI Luxury Brands
636-561-4900
Ree@ggiww.com

For Information About BMC Transactional Storefronts

Bruce Bolger, Founder
Brand Media Coalition
914-591-7600, ext. 230
Bolger@TheEEA.org

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