Gift Card Market Adds City Pages to Connect Digital Rewards With Local Commerce
Click here to subscribe to the ESM weekly e-newsletter.
.png)
Gift Card Market now features dedicated pages for 100 cities across all 50 states, giving consumers and reward program planners an easy way to provide gift certificates to local restaurants, spas, salons, and other services. Its city directory includes destinations ranging from New York and Los Angeles to Sleepy Hollow NY and Jackson Hole WY. Gift Card Market makes it easy for anyone to provide an electronic gift certificate to local spas, restaurants, entertainment and related merchants in localities around the US. Recipients put their e-gift certificates into their online wallets and use them as they would a Mastercard at redemption.
Gift Card Market has also introduced city-themed Restaurant Choice Cards, pairing city-inspired designs with thousands of local restaurant options. Rather than choosing a specific restaurant, buyers give recipients the freedom to pick their favorite neighborhood spot or discover somewhere new. Launching with 11 cards and more coming soon, the collection offers another option for program managers.
The service makes giving and using local e-gift cards simple and seamless. Buyers select a local business and send a digital gift card by text or email. After accessing and activating their card, recipients simply add it to their mobile wallet and pay as they would with another Mastercard at eligible businesses that accept digital wallet payments. Cards are prepaid and usable within the applicable merchant category. Click here for details.
For tourism boards, community organizations, and meeting and event planners, the city pages offer a practical way to connect visitors, residents, and attendees with local experiences. Employers can also use them to find gifts for employee recognition, customer loyalty, and incentive programs. Gift Card Market says it can quickly create a city-themed gift card for any destination.
As previously reported by RRN, the platform makes local businesses accessible without requiring individual merchant enrollment. According to the company, the service is free to merchants.
For More Information
Nicole Glass
President, Gift Card Market
nglass@thegiftcardmarket.com
Enterprise Engagement Alliance Services
Founded in 2009, the Enterprise Engagement Alliance helps organizations create measurable value through people by aligning employees, customers, partners, and other stakeholders around a shared purpose, goals, and values. Explore EEA services and membership options.
1. News, research, and marketing opportunities
-
ESM Weekly: Stakeholder management and enterprise engagement coverage since 2009. Subscribe | Media kit.
-
RRN Weekly: Total rewards and recognition coverage since 1996. Subscribe | Media kit.
-
EEA YouTube channel: Enterprise engagement, human capital, and total rewards programs since 2020.
2. Membership, learning, and certification
The EEA Impact Academy teaches a systematic approach to aligning people, purpose, and performance. Complimentary Professional Management Membership is available to qualified corporate executives and managers, professors, and educators. Paid Corporate and Solution Provider memberships support team learning and professional development. Explore learning and registration.
3. Books and implementation resources
Enterprise Engagement for CEOs introduces the framework for senior leaders.
Enterprise Engagement: The Roadmap provides a practical implementation framework.
4. Advisory services, assessments, and impact analysis
Advisory services and research support stakeholder management and implementation. EEA resources include the Enterprise Engagement Index, People Value Impact Calculator, and independent analysis of engagement, incentive, recognition, loyalty, and related initiatives.
5. Permission-based targeted business development
Strategic communications and business development services help identify and build relationships with the people most likely to buy through combined newsletters, thought leadership, and social media.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
