What's Hot, How-to

Incentive, Reward, Recognition and Program Design Essentials

In a bid to promote more return-on-investment based incentive, recognition, and loyalty programs, the Enterprise Engagement Alliance at TheEEA.org is creating a series of short “cheat” sheets on effective program design on all aspects of incentive, recognition, and loyalty programs.

This new resource center supplements the RRN at RewardsRecognitionNetwork.com library of how-to and resource center with a series of concise, research-based reports on how to create meaningful, measurable, and sustainable incentive, loyalty, reward, and recognition programs to accomplish clear goals and objectives. 
 
The content is based on almost 30 years of research based on dozens of resources. The first “effective practices” cheat sheets cover:

Sales Incentives
Channel Incentives
Employee Recognition

 
Additional effective practices cheat sheets will cover such topics as: 
  • Loyalty programs
  • Return-on-investment measurement
  • Engagement technology
  • Assessment and feedback
  • Communications
  • Learning
  • Group incentive travel
  • Incentive merchandise
  • Individual incentive travel
  • Incentive gift cards
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The following organizations support the EEA's effort to promote the strategic and systematic management of stakeholders across the enterprise to optimize brand engagement.

Enterprise Engagement Alliance
Brand Engagement 360 Supporters

  • Founding Ally

    EGR International
    Full-service engagement agency

  • Carlton One Engagement
    Enterprise engagement tech & international rewards

  • HMI Performance Incentives
    B2B Incentive expertise

  • Links Unlimited
    Master fulfillment, 3d Party Logistics

  • AAW Training
    Culture through appreciation

  • Fire Light Group
    Full-service engagement solutions

  • Citizen
    Corporate sales

  • JustRewards Experiential Travel Packages
    Bucket-list experiences

  • Luxe Incentives
    360 Engagement
    through tech & experiences

  • Incentco
    Enterprise and DIY
    Engagement tech.

  • Partners for Incentives
    Full-service support for
    incentive resellers

  • ProAm Golf
    Specialists in golf brands for business.

  • Luxury Brands
    Luxury brands for business.

  • Hinda Incentives
    Rewards, technology, expertise

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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 

Earn Big $ In EEA Referral Program
Brand Media Resources
EME Gold
Brand Resources
  • Pulse Experiential Travel
  • Instant Pot
  • 1-800-flowers
  • Luxury Brands
  • Links Unlimited

  • Callaway
  • Harco Incentives
  • Oakley
  • GoPro
  • Weber