Facemasks are likely to emerge as a hot category for months or years to come until a vaccine is found for distributors and master fulfillment companies.
Anticipating the need for FDA-approved facemasks for broad business and consumer use, The Marketing & Sales Group, Inc. (York, PA) has begun importing facemasks for the promotional distributor market. The masks are for consumers and employees to wear in public to reduce the spread of the Corona virus.
The company is offering a discount to members of the Brand Media Coalition off pre-Covid pricing, according to Guy Achtzehn, President of MSG, an incentive representative and distribution company in York, PA., and Director of Brand Outreach for the Brand Media Coalition. Prices, he says, are well below $1 apiece for the three-ply 25/25/25 facemasks, based on quantity. The minimum starts at 100 pieces.
He explains, “We see a lot of people trying to capitalize on the situation by charging exorbitant prices ($1.50 to $3.95 each.) Our goal is to focus on the market for industry brands, consumers and employees with quality facemasks at normal prices sourced from established facemask manufacturers rather than from ad hoc shops retooling to take advantage of a short-term opportunity. We believe many distributors and other Brand Media Coalition industry members need these products for their own employees as well.”
Achtzehn believes distributors are in a unique position to bring solutions like these to clients, because facemasks will continue to be used by employees and even customers. “Until there is a vaccine or proven treatment, facemasks will probably be required in many public and workplaces for a year or more. We are focusing on consumer and workplace masks to prevent the spread of the disease, because we don’t want to be in the market of diverting any essential higher-grade facemasks from healthcare workers until their needs are satisfied.”
Facemasks could become an important category, Achtzehn says, “because facemasks will not only be necessary in many cases but are a way of telling people that you care about those around you. Companies in our industry should reach out directly if masks are needed for employees. These companies will get priority because after all without them manufacturing, selling and shipping their products, we may as well all stay home.”
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Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
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