Merit Incentives Raises $28M Series B For Global Expansion
UAE-based Merit Incentives says it will use the proceeds to scale its loyalty and rewards platform, which already connects 5,000 brands over 100 countries.Click here for EEA sponsors; here to subscribe, and here for an RRN media kit.
Merit Incentives, a United Arab Emirates-based rewards and loyalty company founded by Julie Barbier-Leblan, has obtained $28 million in Series B funding from Capital Investment, Stride Ventures, Tech Invest Com, and Oryx Fund, as reported in the Startupscene.
This latest funding round reportedly follows a $5 million Series A in 2021 and a $12 million Pre-Series B round in mid-2024.
Merit says that it provides digital gift cards, employee engagement tools, and customer loyalty solutions, working with major brands such as Riyad Bank, Vodafone, Adidas and Amazon in the Mideast. Founded in 2016, the company reports that it operates across the UAE, Saudi Arabia, Kuwait, Egypt and Jordan. With a network of customers with redemptions in 100 countries, Merit Incentives reportedly serves more than 20 million users, it says.
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