Nibble Aims to Totally Customize Experiences
A lot of suppliers claim they want to revolutionize the reward experience, and over the last decade retail gift cards, individual travel packages, web-based catalogs and, more recently, companies offering reward experiences such as custom fittings and new types of e-codes have continued a long tradition of innovation in the rewards business. Now comes Nibble, a Los Angeles-based supplier of travel experiences that aims to carve out its own niche in the industry.

The company was founded by McCoy and Lisa Robinson in early 2014, but was in the planning stages before that. McCoy had worked in the entertainment industry for nearly 15 years, first as a producer, then as a talent manager. He says he helped develop the careers of celebrities, athletes and musicians, giving him access to many aspects of the events and entertainment business. Robinson spent 20-plus years running her own technology company that provided talent for large international firms, with customers in the U.K, Europe, South Africa and the U.S. McCoy says she grew the firm to over 900 contractors, in part through an incentive program for her staff, retaining nearly all employees for over a decade.
Leveraging Events and Incentive Travel Backgrounds
“We started our event support services and production company, now called Live, at the same time as we launched our experiences for incentive and loyalty programs,” McCoy explains. “We realized that the access we had with the events we worked on and produced gave us an opportunity to create exclusive experiences, and the vendor relationships on the experiences side allowed us to populate auctions for our nonprofit clients on the events side.” That lead to the creation of Xperience, Nibble's customized experiences product.


Concierges a Key to the Experience
McCoy feels that the “Experierge” concept is a key to the experience and to the ability to scale. “Without giving away too many secrets,” he says, “we have base concepts and categories for experiences, and we use those as thought-generators for our clients when we’re asked to participate in a program. We customize up front and then again when the participants have won the experience.”

The plan, says McCoy, is for Nibble to “continue to grow our ecosystem of synergistic solutions now, so that in five years we'll be a one-stop-shop for customized solutions. Our plan is to produce events that lead to exclusive experiences, with the ability to offer content creation in video, virtual reality and augmented reality, with the focus always on the customer experience.”
For more information, contact:
Bill McCoy
Tel. 310-849-5697
E-mail: bill@nibble.us