Three Recognition, Incentive Solution Providers Are First to Support Effort to Better Measure Engagement Impact
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For decades, incentive, recognition, loyalty, motivational event and related solution providers have promoted the impact their services have on performance, retention, quality; yet, surveys such as this recent HR.com study reveal that many of their clients do not seriously structure their programs or transparently measure their impact.
The analysis is independently validated by TM Evolution, a 13-year-old human capital analytics and reporting firm with extensive experience providing stakeholder management analytics to leading companies in 38 countries. Its CEO and Founder Darwin Hanson oversees the service.
To address this issue, Appreciation at Work, Wichita; Partners for Incentives, Cleveland, and WorkProud, Dallas are the first to join the Enterprise Engagement Alliance of professionals and practitioners seeking to bring formal, objective return-on-investment and related measurement analysis to the world of enterprise engagement and total rewards. As part of their participation, they now include this highly affordable service in their offerings to clients interested in determining the true value created by their investments in stakeholder engagement.
The EEA service provides an objective, transparent, third-party evaluation of the impact of almost any type of stakeholder engagement program using processes long established in total quality management and more recently in ISO 30414 human capital, ISO 10018 people engagement, and other international human capital reporting services. There is almost no risk, because a one-hour or less meeting to determine whether enough information and data is available to achieve a meaningful outcome is offered at no cost.
The evaluation also includes a review of the processes used in the effort based on effective practices benchmarks such as these in rewards and recognition, in order to better understand the reasons for successes or failures.
Discussing their participation in the EEA’s impact alliance:
- Explains Mary Anne Comotto, CEO, Partners for Incentives, a 74-year-old incentive company that sells only through solution partners: “Because of the measurement capabilities of our enterprise engagement technologies, we can provide clients information that, when combined with information they often don’t currently share with us, can genuinely demonstrate the value created by effectively implemented programs. These programs work: why not prove it? We heartily support an objective, third-party means for organization to objectively validate the results of these efforts.”
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Says Dr. Paul White, Founder, Appreciation at Work, which offers a complete process for culture enhancement through authentic, personalized appreciatio: “We know that when teams build a culture based on genuine appreciation for the participation and contributions of their colleagues, the result is higher productivity, quality, innovation, and safety. Given the critical never-ending importance for organizations to identify what factors contribute to profitability, generating a return on their investments, along with the availability of concrete means of measuring impact, we are eager to help clients create a more compelling case for the investment of their time and money.” -
Explains Michael Levy, CEO of WorkProud, an employee experience and technology firm, “A lot of companies still lean
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on pay as the main driver of performance. And sure—it’s the main driver to get someone in the seat upfront, but it’s not what makes them stay. What keeps people showing up, year after year, is feeling proud of the work they do and knowing the company sees and values them for it. The most impactful incentive strategies go beyond points and perks—they create an ongoing social experience where recognition is part of the everyday rhythm. When people feel genuinely appreciated and connected to the bigger picture, that’s when you start to see real outcomes—in retention, engagement, and culture. We encourage our clients to rigorously evaluate the value created by our services and support the value of having a transparent, objective measurement process.”
This EEA service, training program, and measurement application for practitioners and solution providers enables organizations to rapidly and inexpensively draw upon commonly available data that can be used to measure the impact of almost any organizational process involving people, according to Darwin Hanson, TM Evolution, Founder and CEO of this compensation firm and creator of the software.
Bruce Bolger, Founder of the Enterprise Engagement Alliance, explains that a "key advantage is to enable solution providers and/or organizations to have their conclusions easily audited for independent validation. Each solution provider has a legitimate and often unique approach to achieve purpose, goals, and objectives, and even the research tools to validate it, but it helps to have credible third-party validation service or process using a transparent platform and system. There are no hidden recipes: just practical metrics used commonly in total quality management and related processes and included in ISO 30414 human capital and ISO 10018 people engagement standards."
Enterprise Engagement Alliance Services
Celebrating our 15th year, the Enterprise Engagement Alliance helps organizations enhance performance through:
1. Information and marketing opportunities on stakeholder management and total rewards:
ESM Weekly on stakeholder management since 2009; click here for a media kit.
RRN Weekly on total rewards since 1996; click here for a EEA YouTube channel on enterprise engagement, human capital, and total rewards insights and how-to information since 2020.
2. Learning: Purpose Leadership and Stakeholder
Management Academy to enhance future equity value and performance for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
6. Public speaking and meeting facilitation on stakeholder management. The world’s leading speakers on all aspects of stakeholder management across the enterprise.
