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UK-Based Reward Gateway Thrives in US Market

A leading worldwide provider of employee engagement technology, rewards, recognition and benefits says it has demonstrated success in US and has plans to continue its growth trajectory.
Founded 13 years ago, Reward Gateway is one of the world’s largest players in the employee engagement space. According to a recent interview with Kylie Green, Global Senior Vice President of Consultancy at Reward Gateway, the company currently has 30 people in the US and expects to significantly expand that number in the coming year. The company employs about 430 people worldwide.
Reward Gateway recently expanded its reward offering with its new Reward Marketplace, which offers a flexible redemption experience for employees and access to hundreds of instant e-gift cards, millions of products through a unique partnership Amazon, one-of-a-kind branded company offerings, or the ability to donate reward funds to a charity. According to Green, the company does not mark up the cost of rewards, but rather generates its income from SaaS fees.
Earlier, Reward Gateway purchased a Rochester-based company known as Brand Integrity, whose employee engagement technology helped expand the company’s offerings in strategic employee recognition, surveys, and analytics.
According to Green, who is based in Sydney, Australia, a major challenge for organizations today is the integration of their human resources technology. “Companies are trying to solve multiple business challenges, such as connecting their remote workforce, helping employees feel appreciated and valued, supporting employee wellbeing, reducing HR administration, and enhancing the employee experience. The list goes on. And it is critical to have the right HR technology integrated in the right way to accomplish these critical business challenges today.” 
She describes Reward Gateway as an “employee engagement company that partners with clients to drive business results through improved productivity, wellbeing, and overall employee engagement. The company’s technology platform is designed to provide a “seamless, centralized place for rewards and recognition, employee communications, surveys, wellbeing, and analytics. Organizations can provide one platform to have an impact on the employee experience and to better help employees connect with the culture and mission. The idea is to bring an organization’s mission and values to life by providing transparent rewards that promote them.” 
The company’s platform includes “an employee survey and analytics engine. Clients want a greater understanding of the workforce, and they want to access timely reporting. Now, with so much changing so fast in working environments, organizations need real-time information on engagement.” The company’s customizable surveys, she says, enable companies to take the pulse of their people across the organization so they can take effective, timely action.  
In addition to providing a variety of reward solutions, the company offers a benefits platform offering discounts for employees at participating retailers in multiple countries, an employee wellbeing solution, and employee communications tools that help get the right message to the right employee at the right time. Reward Gateway recently announced its Reward Marketplace to better the rewards experience for all, thanks to an Amazon integration with custom awards, e-gift cards and charitable giving for a powerful consumer-grade experience, it says.
Green states, “Our rewards model is designed to be transparent and immediate. We provide all rewards at market rates with no fees for delivery. We combine a breadth of choice and immediacy, and we make it simple and transparent so that employees feel they are getting a good value for their points.” 

She says the company’s advisory services related to program design and measurement are built into the per-seat charge for the technology. Green says Reward Gateway does business with all types of companies ranging from the SMB (Small to Medium Enterprise) category to large companies in a wide spectrum of industries, including financial services, health care, manufacturing, hospitality and retail, and more. 

The company’s mission, she says, “is to make the world a better place to work, and this is at the core of our business. We live our mission in three ways: By partnering with our 1,900 clients and 5 million users/employees; by providing educational content, webinars and events to help inform our community, and via our RG Foundation, which provides grants to help make the world a better, fairer and safer place to work.” 
For More Information
Rachel Weeks
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