Upcoming EEA BMC YouTube Show March 16, 2 pm ET: The State of ROI in Incentive and Recognition
Despite hundreds of studies and how-to and reference guides on incentive and recognition program design, surveys and anecdotal conversations suggest that most programs undergo much less rigor in terms of measurement than many other business investments. This upcoming Enterprise Engagement Alliance Brand Media Coalition YouTube Show will include research experts and incentive company executives with decades of combined experience in the field to assess the state of ROI in the IRR (Incentive, Rewards, and Recognition) field.Ever since the ROI Institute was founded in 1992 and Incentive Research Foundation first published the Master Measurement Model about a decade later, the incentive, rewards, and recognition industry has had at its disposal a growing body of research and methodology on how to measure the qualitative and quantitative impact of incentive, recognition, loyalty and other programs. Yet, surveys of corporate end-users, incentive, and recognition companies find frequently that many programs undergo little serious rigor in return on investment. Has this changed?
Register here to attend the live event to join the discussion with five people at the front lines of this issue and to share your viewpoints or questions.
The EEA BMC program on ROI, live on March 16 at 12 noon ET and recorded for later access on Enterprise Engagement Alliance YouTube channel, will focus on the state of measurement in the world of incentives, rewards, recognition, loyalty, and gifting as it compares with other business investments in terms of rigor and analysis.
Panelists were specifically selected to collect viewpoints from research experts in the field as well as owners or senior management of established incentive firms with exposure to many customers, prospects, and RFPs (requests for proposals) over the years. Panelists include Rick Garlick, Principal Consultant, Richard Garlick and Associates, and Chief Research Advisor for the Incentive Research Foundation, and incentive and recognition company executives Jacque Salentine Busby, Founder and CEO of 32 year-old Luxe Incentives; Rick Conner, Senior Vice President, Employee Engagement for 12-year-old Incentco; and Lincoln Smith, Chief Strategy Officer, 42-year-old HMI Performance Incentives.
The program will cover the general history of measurement in incentive, rewards, and recognition; the types of measures commonly used to evaluate different types of programs; the degree of rigor and how that has changed or not changed over the years. Questions will include how the greater discussion of human capital management and analytics, and the issues of turnover are affecting the level of rigor applied to the design, implementation, measurement, and continuous improvement of these programs.
Register here to attend the live event to join the discussion with five people at the front lines of this issue and to share your viewpoints or questions.
(The Enterprise Engagement Alliance is also featuring a webinar on the new European Union Corporate Sustainability Reporting Directive on May 21 at 1 pm ET. Panelists are Carmen X. W. Lu , Counsel at Wachtell Lipton, and Dr. Heiko Mauterer, Board Member for 4C Group, a leading EU human capital advisory firm and auditor of ISO 30414 human capital reports for Allianz, DWS, and Deutsche Bank.)
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Profit From the “S” of Environmental, Social, Governance (ESG)
Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
1. Professional Education on Stakeholder Management and Total Rewards
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
1. Professional Education on Stakeholder Management and Total Rewards
- Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources.
- The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
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EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-
Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.
- ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
- RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
- Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.
- The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology.
- The Stakeholder Capitalism free insignia to promote a commitment to better business.
- The BMC Brand Club and transactional storefronts to educate corporate and agency buyers on the IRR market.
- The EME Gold program to educate the top 3% of promotional consultants on selling engagement and rewards services.
