Upcoming Effective Practices Shows, Features on Gift Cards, Meaningful Event Design

These shows and others to come feature front-line experts in the various tactics of rewards, recognition and total rewards. They are part of the Enterprise Engagement Alliance’s growing library of effective practices in all areas of stakeholder management and total rewards.

B2B Gift Card Effective Practices: How to Optimize the Reward Experience—March 3 at Noon ET
Meaningful Meetings Update—How to Address the Growing Attendance Challenge, March 4 at 1 pm ET

Click here to subscribe to RRN weekly, and here for an RRN media kit.

How to maximize the impact of gift cards and enhance the impact of motivational events are the subjects next on tap to be addressed in upcoming EEA YouTube shows and feature articles.

Both shows will be featured in RRN weekly media, the EEA YouTube channel, and in the Stakeholder Management Library for Leaders, Investors, and Academics.

B2B Gift Card Effective Practices: How to Optimize the Reward Experience—March 3 at Noon ET

This annual RRN and Brand Media Coalition Youtube show on business to business gift cards produced by the Enterprise Engagement Alliance provides an update on the latest effective practices. It is part of EEA’s ongoing series on best practices in all areas of engagement and total rewards.

Click here to register for the live event. Otherwise, it will appear in RRN the following week as well as in the EEA library.

This EEA YouTube show brings together representatives from all aspects of the B2B gift card world to focus on how gift cards can be strategically positioned for maximum impact so that they do not become simply a cash equivalent as well as to address other current issues, including measurability and technology.

The program, hosted by EEA Founder Bruce Bolger, features: Cindy Willis, Senior Rewards Product Manager; Marc Matthews, CEO, Pulse Experiential Travel; Tracey Klein, Senior Vice President, e-Gifter, and Anne Jetter, Chair of the Incentive Gift Card Council and in charge of Strategic Sales and Buyer Relations for SB Collective.

The show will address:

How to make sure gift cards are distinguished from cash compensation.
New market innovations.
The best ways to enhance the experience of the recipient.
How brands can turn products into experiences.
Use of physical versus digital cards, including customization and personalization.
Customized, enhanced redemption experiences.
Technology and security considerations.
Impact and related metrics.

Meaningful Meetings Update—How to Address the Growing Attendance Challenge, March 4, 1 pm ET

This EEA RRN YouTube show follows up on a YouTube show 18 months ago and then eight months ago on the need for changing event formats in light of the ability for people to access so much information online. Panelists also discussed the opportunity to provide more impact metrics to corporate sponsors. Latest surveys indicate a concerning decline in repeat attendance at many discretionary events. Is this is a trend? If so, why, and what can be done about it. That's the focus of this latest Meaningful Meetings update.

Register here for the March 4, 1 pm ET live show.

Panelists include: Jaki Baskow, Principal of Las Vegas Speakers Bureau; Greg Bogue, Vice President of Experience at Maritz; Andrea Doyle, Executive Editor of Skift; Marc Matthews, Founder of Pulse Experiential Travel, Hillary Smith, Global Head, Creative and Marketing, Creative Group Inc.

This show and feature article addresses solutions to evidence that some associations and other discretionary events are facing increasing attendance struggles, not only because of economic uncertainties and time constraints, but because of increasing questions about the value of some face-to-face events. Are some discretionary events finding it more difficult to attract repeat attendance? Are many organizations failing to clearly measure the impact of their event activities to discover what's wrong?

Veteran motivational event panelists will weigh in on the state of event attendance in various sectors, the degree to which event sponsors have begun to raise alarms, and corporate and association sponsor receptivity to new innovative formats to attract and retain attendees. This could include involving people in interactive sessions focused on addressing the purpose, goals, objectives of the organization, team, or event; other innovative formats that foster far greater interactions; authentic off-site experiences that enable people to discover local cultures together, and new and better ways to measure event impact.

Enterprise Engagement Alliance Services

Celebrating our 15^th year, the Enterprise Engagement Alliance helps organizations enhance performance through:

1. Information and marketing opportunities on stakeholder management and total rewards:
ESM Weekly on stakeholder management since 2009; click here for a media kit.
RRN Weekly on total rewards since 1996; click here for a EEA YouTube channel on enterprise engagement, human capital, and total rewards insights and how-to information since 2020.

2. Learning: Purpose Leadership and Stakeholder

Management Academy to enhance future equity value and performance for your organization.

3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.

4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.

5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.

6. Public speaking and meeting facilitation on stakeholder management. The world’s leading speakers on all aspects of stakeholder management across the enterprise.