Augeo Acquires Wellington Experience Design and Gifting Firm
According to Augeo, Wellington's "human-first" approach to developing signature experiences has helped clients expand their revenue, advance mission-centered work, attract and retain new talent, fund raise and engage their most important constituencies. Founded in 1994, the company designs experiences in live, virtual or hybrid events and provides strategic gifting, promotion, and community- building services."We are experiencing impressive growth in our meetings and experiences business," explains Joseph Keller, President of Augeo's Enterprise Engagement business. "Expanding rapidly into virtual and hybrid experiences has enabled us to capture new opportunities. Augeo has partnered with Wellington over the past several months on a variety of programs and that success has resulted in us coming together. The strategic expertise and operational experience of the Wellington team means that Augeo will be able to grow even faster and, most importantly, provide greater value to our clients," Keller adds. The combination of the two companies creates a powerhouse organization that supports the full experience engagement lifecycle, Augeo states.
"We worked collaboratively on a few large-scale projects the past few months and saw how the offerings of each company were complementary,” explains Joan Wells, Wellington CEO. “Wellington experienced double-digit sales growth in 2020 because our strategic partnership approach ensured we pivoted and provided responsive solutions to meet our clients' shifting objectives. Combining forces with Augeo will enable us to expand our capabilities and reach new markets. The world of consumer loyalty, community platforms, member benefits and employee engagement are a natural growth area for our signature experiences and community-building capabilities." Wells will join the Augeo leadership team guiding this high-growth area of the business.
"As we prepare for a year of continued growth, the Wellington team brings valuable experience to Augeo," adds Joseph Keller. Wellington has worked with leading companies across the country to seamlessly blend strategy, content, logistics and technology into end-to-end experiences that foster engagement and build communities, he adds. "We are very bullish on live experiences as we move out of the pandemic and anticipate resurgent demand for these solutions as well."
For over two decades, Augeo has consistently grown organically and through acquisitions, the company says. This acquisition marks the third in the last nine months. In April 2020, Augeo acquired Empyr, a leading fintech provider of card-linked loyalty solutions, to form Figg. One month ago, Augeo acquired Deluxe Rewards to advance the company's consumer loyalty capabilities.
Wellington will remain located in Overland Park.
For More Information
Vincent Sarafa
Chief Strategy Officer
vsarafa@augeomarketing.com
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