Brightspot Acquires Incentive Team, a Channel Engagement Specialist
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The Texas-based incentive and event firm's new addition specializes in creating motivation programs for the kitchen and bath industries using a lproprietary earning technology platform.Brightspot Incentives and Events has acquired Atlanta-based Incentive Team, an incentive company specializing in channel engagement strategies. According to the Brightspot announcement, “Incentive Team's extensive experience in providing showroom loyalty programs will complement Brightspot's channel programs, enabling a broader spectrum of offerings to it clients, according to Brightspot's statement about the venture. Showroom professionals participating in these loyalty programs will now enjoy an enhanced experience, being rewarded for both learning and product sales. The integration will also enable Brightspot to foster relationships with industry leaders and brands that resonate with showroom professionals."
The parties were introduced by the Enterprise Engagement Alliance’s Engagement Agency mergers and acquisitions group. In the IRR field, The Engagement Agency previously facilitated the sale of Georgia-based Eagle Recognition Inc. and C.A. Short Inc., located in North Carolina.
The acquisition “expands our reach into new industries and reinforces our commitment to providing unparalleled incentives and channel programs to our clients," says Mike May, CEO of Brightspot. "The combined expertise and experience will enable us to deliver even more comprehensive solutions that drive long-term value for our clients."Peter Goldberger, President of Incentive Team, will become a part-time account executive at Brightspot, where his "insights and expertise will be instrumental in crafting strategies to protect and grow salespeople, elevating the success of the showroom loyalty programs," says May. "He emphasized the importance of rewarding professionals throughout the sales process, and this approach aligns perfectly with Brightspot's commitment to excellence."
Says Bruce Bolger, who advises the EEA’s mergers and acquisitions group, “This is a smart move for both parties. Incentive Team achieves a greater distribution platform for its unique channel engagement platform based on learning and incentives and its customers have access to a broader range of products and services. Brightspot in turn gains a valuable proposition for its own clients involved with motivating dealers.”
For More Information
Contact Michael Mazer at 303-320-3777 for confidential guidance on the purchase or sale of assets in the engagement field or for companies seeking to incorporate stakeholder management analytics in buying and selling decisions.
RRN: Your Partner in Success in Incentives, Rewards, and Recognition
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RRN: Your Partner in Success in Incentives, Rewards, and Recognition
Contact Bruce Bolger at 914-591-7600, ext. 230 or email Bolger@TheEEA.org when you want to get to know or get known in this growing $1.76 billion marketplace.
