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CarltonOne Announces New Leadership, Organization Changes

CarltonOne Engagement announces senior leadership changes and reorganization of its core business into two divisions in preparation for launching its new CarltonOne platform in spring 2024.

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Rob Purdy“As we launch our new CarltonOne PaaS solution globally, we are refocusing our business into two core divisions — eCommerce and Engagement,” announces CarltonOne founder and CEO Rob Purdy. “Our new unified client success team and strengthened sales and marketing divisions prepare us to bring our platform to market in spring 2024. The CarltonOne platform will enable companies to grow their ecommerce and engagement businesses faster and further with new tools, financial services, training, a developer center, marketplace and much more.” The company is recognized as one of the top 50 most inspiring workplaces in North America, it reports.
The company says its new CarltonOne eCommerce team “helps our partners and clients seamlessly conduct online transactions for anything, anywhere. With over 10 million rewards, our eCommerce store can be customized for maximum choice or curated for targeted campaigns. Flexible payment options enable friction-free checkout with points, credits, cash, and financial services around the world.
A new CarltonOne Engagement team is responsible for helping the company’s global partners and clients build and manage extraordinary employee recognition, sales and channel incentive and customer loyalty programs, incorporating our eCommerce rewards, according to the company.
To support these initiatives, the company has announced the following personnel changes.
Adam SmallAdam Small, a nine-year veteran of CarltonOne, has been promoted to Executive Vice President Global Client Success, leading the unified Client Success teams in its new eCommerce and Engagement divisions. Small served previously as Vice President Global Reward Solutions.
Kevin MertensKevin Mertens, who joined CarltonOne in 2008, has been promoted to Vice President, Engagement. He will lead the company’s new 16-person Engagement division that designs and implements programs for partners and direct clients internationally.
Melanie CMelanie Corasaniti, an eight-year CarltonOne Client Success team member, has been promoted to Vice President, eCommerce, from Director of GRS Client Success. She will enable global partners to create and integrate powerful e-commerce and rewards solutions, the company says.
Ken WelchKen Welch, an 11-year CarltonOne Sales executive, has been promoted to Senior Director, Global Client Success for Channel Sales. In this  role, Welch will help evangelize how the new CarltonOne platform can empower channel partners to grow their business.
Kensel Tracy has joined CarltonOne as Global Gifting Product Manager to grow the company’s G-codes technology and expand its gifting products to more countries.
Paul JoycePaul Joyce has been promoted to Vice President of Marketing, leading an internal design and marketing team building global campaigns that engage our clients, partners, members and vendors. Joyce joined CarltonOne in 2019, serving most recently as our Director of Marketing.
Andrew Kotowick recently joined CarltonOne as Director of Global Training to enrich its partner and client Knowledge Center and create the CarltonOne University to accelerate learning.

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