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InComm inCentives Scores Big Win With Venmo Integration

Brian ParlottoRecognizing the benefit of having a retail branded gift card solution, Venmo is now offering digital gift cards on its platform powered by InComm Incentives.

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InComm InCentives scores a big win powering the retail digital gift card platform on the Venmo payments app. According to the announcement, this new feature provides eligible Venmo customers with personalized ways to celebrate gifting occasions with popular gift card brands directly through the app along with animated messages by occasion. 

Is this a sign that more companies are recognizing the benefits of brand names and the corporate market? 
 
Eligible consumers can now use the Venmo app to send and receive digital gift cards for popular consumer brands. Gift cards received from others are stored on the in-app wallet for future redemption, according to the statement. “Venmo customers also have the option to customize the gifting experience by selecting a short animation to accompany digital gift cards they send through the app. Animations are designed to celebrate special occasions ranging from holidays and birthdays to graduations and weddings.”  
 
Inaugural brands include Starbucks, Amazon, Sephora, DoorDash, Target, Chipotle and Uber and are the program is subject to terms and conditions.
 
According to a 2021 Venmo Gifting survey, the company reports, 78% of Venmo customers used it to send money as a gift for family and friends. Additionally, 45% of users surveyed had sent a digital card in the past year.
 
Explains, Brian Parlotto, Executive Vice President at InComm Payments, in the announcement “For several years running, our annual holiday study has found that gift cards top the list of items that gift-givers anticipate purchasing for the holiday season. Partnering with Venmo provides consumers with a fun, convenient way to celebrate the holidays and other occasions throughout the year — all on the same app that they use every day to send funds to friends and family.” 
 
Venmo’s says the “in-app digital gift card offerings are powered by InComm InCentives’ bulk gift card ordering solutions, which enhance rewards and recognition programs to drive meaningful relationships between brands and consumers as well as businesses and employees. Our customized solutions are built on an industry-leading portfolio of monetary and non-monetary reward products.”
 

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