Newswire

Despite investment from the incentive industry in research on program design and effectiveness, and the availability of multiple ways to evaluate the results of engagement efforts more carefully, there is little evidence that many companies apply serious program design evaluation to their expenditures in engagement for any stakeholder. If they do, they often are not willing to pay for the expertise. Based on a growing number of RFPs (requests for proposals) I’ve seen, the conversation is beginning to change.... [ read more ]

A survey of over 1,000 Americans in different stages of their careers finds that the more things change, the more they stay they same, with only minor variations between age groups when it comes to reward preferences. A main conclusion may be that many organizations still are not developing rewards programs that truly resonate with their stakeholders. ... [ read more ]

The IMA Europe used already available research to estimate the size of the European market for loyalty programs and gift cards, suggesting it’s larger than the US. The full report is available only to IMA Europe members. ... [ read more ]

Extu launches a channel engagement platform for the SME (small- to medium-size) enterprise, a market increasingly eyed by traditional engagement solution providers. ... [ read more ]

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Boomerangme cards targets ad agencies...Vista Equity Partners buys Engagesmart loyalty...Reese’s sweepstakes reportedly runs afoul of rules...Expect huge increase in personalization.... [ read more ]

Long before people started putting pressure on corporations to take stances on politics and social issues, Charity Choice decided to create a corporate charity gift card program that would do precisely the opposite: keep politics and social issues out of business. ... [ read more ]

A recent article in PPAI Newslink reports on how the promotional products industry is using AI. Here’s an example of a company using it to aid in gift selection.... [ read more ]

While this 12-year-old Florida-based tech company has large clients for its quick-start and enterprise technologies, the focus its owners say is on the 210,000 US companies with sales of over 10 million companies that almost no one in the industry is calling now. ... [ read more ]