Newswire

RRN's sister media platform ESM at EnterpriseEngagement.org published an article on the potential impact of Covid-19 on business in general. (See ESM: The Potential Impact of Covid-19 on Business.) This article focuses more specifically on the impact of the crisis on the incentive, rewards, recognition, loyalty and gifting business. ... [ read more ]

Reading the media, one might believe that all business has ground to a halt. Not in the incentive, recognition, and loyalty business...Plenty of people are doing business and some even are coming to market with opportunities to help organizations engage key audiences. ... [ read more ]

To keep the community connected during a period without trade shows and business travel and to keep people informed during a period when reliable information is needed, the Brand Media Coalition provides free supplier listings on the BrandMediaCoalition.com online marketplace and RRN at RewardsRecognitionNetwork.com provides news announcements to all suppliers or organizations seeking to share information. ... [ read more ]

Mark Wunderlich, Founder and Principal of IncentiveSource, Inc., has joined the Executive Council of the Brand Media Coalition to help lead the effort to upgrade the industry4s brand and tap the $45 billion or more being sold through consumer retail outlets. ... [ read more ]

The Brand Media Coalition portal provides the only source of information about the stories of the most popular brands. It also provides increasingly meaningful interest in buyer interests, based now on over 1,200 unique B2B visits a month... [ read more ]

While travel suppliers and event-gifting people endure a wave of cancellations that some fear could last from three to six months, merchandise gift and reward suppliers face a different challenge: group travel cancellations create opportunities for merchandise, gift cards, or individual travel, so the problem right now is supply for some brand name and unbranded products sourced in Asia. ... [ read more ]

The meetings and group travel industry has taken a hit as a result of the Covid-19 outbreak: out of an "abundance of caution," many organizations are cancelling or postponing events or moving to virtual formats until they can better assess the actual risks. ... [ read more ]

Guy Achtzehn's company The Marketing and Sales Group has served as a "premium incentive rep" for 39 years. MSG was also the first incentive rep to recognize the importance of distributors in the marketplace and began calling on them in 1981. ... [ read more ]

MAS sees more demand for brands, customization, and personalization, and the need for flexibility in the incentive, recognition, and promotional business and event gifting business.... [ read more ]

Some of the promotional products industry's social media platforms were abuzz recently about the presence of leading brand names at the recent Promotional Products Association International Expo. Some distributors expressed concern that the PPAI would allow brands to exhibit because corporate buyers can purchase directly through these brands. ... [ read more ]