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Here is news from throughout the world of rewards recognition, including research, company news, mergers and acquistitions, etc.
The IMA Europe used already available research to estimate the size of the European market for loyalty programs and gift cards, suggesting it’s larger than the US. The full report is available only to IMA Europe members. ... [ read more ]
Extu launches a channel engagement platform for the SME (small- to medium-size) enterprise, a market increasingly eyed by traditional engagement solution providers. ... [ read more ]
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Boomerangme cards targets ad agencies...Vista Equity Partners buys Engagesmart loyalty...Reese’s sweepstakes reportedly runs afoul of rules...Expect huge increase in personalization.... [ read more ]
Long before people started putting pressure on corporations to take stances on politics and social issues, Charity Choice decided to create a corporate charity gift card program that would do precisely the opposite: keep politics and social issues out of business. ... [ read more ]
A recent article in PPAI Newslink reports on how the promotional products industry is using AI. Here’s an example of a company using it to aid in gift selection.... [ read more ]
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More people will be attending incentive trips, per person budgets will increase, and with that will come more scrutiny of return on investment and costs, the report says. ... [ read more ]
The company says the new tech solution creates a seamless way for companies of all sizes to take control of their corporate gifting programs while engaging employees, clients, and prospects. The all-in-one system tracks campaigns, measures success, automate sends, create a recipient feedback loop, and provides recommendations for future efforts.... [ read more ]
